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2022-08-10

 The “high-quality development research tour”, organized by the Publicity Department of Shenzhen Municipal Party Committee, visited Ledman, the world's leading LED UHD display enterprise in Shenzhen.

 The world's largest UHD display screen, the most advanced intelligent conference interaction screen, the ice and snow rings for the Beijing Winter Olympics, among other amazing achievements, highlight the leading position of the Shenzhen-based enterprise in the world’s UHD display industry.

 In the showroom on the first floor of Ledman’s Nanshan headquarters, the ice and snow rings debuting at the 2022 Winter Olympics shine brilliantly. The two large outdoor display light beads showing up at the Tiananmen Parade marking the 60th anniversary of the founding of the People's Republic of China still glitter as brilliantly as before. 

 Ledman, the world's leading LED UHD display enterprise, is China's first high-tech LED display listed company. Thanks to 18 years of committed devotion to LED UHD display technology, it has developed the world's first 324-inch 8K Micro LED Ultra HD display, the first interactive COB intelligent conference system in the industry, the world's first Micro LED pixel engine technology, and Ledman giant screen series. All these technical breakthroughs have established Ledman as the leading enterprise in the world.

 Its chairman and founder, Martin Lee, is an alumnus of South China University of Technology, majoring in the same department in the same year as famous Chinese TV trio, namely Skyworth’s Huang Hongsheng, TCL Li Dongsheng and Konka Chen Weirong.

 An engineering graduate dreaming of serving his country with technology, Li excitedly saw his dream come true as Ledman completed the shift from originally a runner left behind to one running abreast and finally the race leader.

“We are excited that we are on a par with Samsung in LED UHD display. Moreover, our 163-inch 8K product is better than its counterpart made by Samsung! We are proud of being ahead of the display giant in terms of this product!”

 Following the manufacturing of beepers in the 1990s, he entered the UHD display in the new century, which turned out another huge success in his second venture. Top priority is always given to technological innovation in a technology enterprise like Ledman, said Martin Lee.

 Since starting his business, Li has been concurrently serving as the chief technology officer of the company, keeping an eye on the latest progress of the technology department.

 "As the chairman and founder and chief strategy officer of Ledman, I have found it crucial to have a good grasp of technology. Failure to navigate technical route or process route may cause serious losses to a company. It is thanks to a good command of the trend that we are now leading the world and surpassing our peers.”

 According to Li Zhaoshu, Executive Vice President of Shenzhen Enterprise Brand Construction Promotion Association, Ledman becomes one of the important enterprises in the LED market, mainly due to its accurate strategic positioning, large-scale scientific research investment, and unique approach to talent training and selection.

 "Especially, in order to make major technological breakthroughs, they dare to risk heavy input in T&D. Though the input ends up a huge success, it did require courage and responsibility of an entrepreneur. An average business might have backed down at this point. However, rather than flinching, they walked “on two legs”, or working on two technologies simultaneously, and the resultant new technologies helped them occupy and lead the market.”

 Not long ago, Shenzhen introduced the "20+8" industrial policy to promote the development of strategic emerging industries. As an industrial cluster with competitive advantages and driving role in Shenzhen, UHD video saw its main business revenue reach about 290 billion yuan in 2021.

 Li Zhaoshu believes that Shenzhen's "20+8" policy is very conducive to "specialized, refined, special and new" enterprises in Shenzhen to achieve industrial agglomeration by virtue of targeted support and group breakthrough.

“Some industrial enterprises can partner with the support of the government to break through the bottlenecks of policy and industry. This means emerging industries can emerge from behind the scene to the fore stage, where they can draw more attention and recognition, and their R&D findings can sooner be realized. Shenzhen Brand Construction Promotion Association is ready to help those businesses seize the great historic opportunities, providing talent policies and resources for more Shenzhen-based enterprises to grow into world-class brands!”

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