New Technologies and Products being Promoted，Application Fields of Market Keep Expanding

After years’ development, several application markets has been built up in LED display industry, including indoor and outdoor display as main part, creative display, landscape lighting display and integrated LED display. As the market is under segmenting, the enriching product catalogue has been relatively clear, and shows serializing and standardizing tendency. Now different kinds of new technologies and products are being promoted, and application fields of market also keep expanding. Besides, displays in small pixel become more and more famous.

According to the statistics data by Association of LED display application industry, among the total sales of 19.3 billion Yuan in 2015, the sales of display is 14.8 billion Yuan, which is up to 77% of the total; the remaining 23% is the sales of LED lighting and other display related products, which refers to 4.5 billion Yuan. This situation is nearly the same as past years. The development of LED display shows that, the proportion of LED outdoor display has increased year by year, more than 50% of the total sales. Although indoor small pixel display has developed quickly, it has little influence on proportion of out displays.
According to the statistics data by Association of LED display application industry in 2015, the export amount of LED application products is 4.5 billion Yuan, which is about 23% of the total sales. Among the exporting products, the proportion of LED display is up to 80%, and the remaining 20% is other display related products. LED display products have exported all over the world. The proportion of OBM (original brand manufacturing) is increasing as well.
Technology creation covers different aspects as follows: outdoor and indoor small pixel display, packaged technology of high-density LED display, spot-spot correction, color rendition, intelligent control technology, 3D technology in display control system, creative display technology, power supply on large display with high performance, power supply’s intelligent monitoring and integrated management, drive IC of display, reliability assurance technology, energy-saving technology of control system and so on.
From enterprise scale, now there are 50 companies whose LED display sales has surpassed 100 million Yuan in the whole industry. According to the statistics data by optoelectronic industry association of China, 16 companies’ sales have surpassed 200 million Yuan, among which, 6 have surpassed one billion yuan.