Price War and High-end Technology Remain Obstacles of LED Display

Nowadays, the price of full-color LED displays can range from 1,000 Yuan to 10,000 Yuan in the market, and such price margin can form a sharp contrast, which can be considered as the true portrayal of the market of LED displays. On the one hand, the price war of domestic market of LED displays is becoming more and more fierce; on the other hand, the manufacturers of LED displays are expecting to move towards the high-end market and raise brand premium as well.

Analyzing the industry development in the recent two years, we can see that two tendencies shall appear in the market of LED displays in 2016: 1. The main battlefield will still be on the conventional products; 2. Chinese brands still have a brilliant future in the middle and high-end market.

The market competition of conventional middle and low-end LED displays is still the main line
Price war has become the indisputable fact. Therefore, according to the features of current LED display industry, the market competition of conventional middle and low-end LED displays is still the main line. The reasons can be listed as follows:
First, the market competition intensifies.
Second, the industry is becoming more mature.
Third, the users value is improved, making it less important to earn money through hard wares.

The key to seizing the high-end market is innovation
Nowadays, under the circumstance of price war in the conventional middle and low-end displays, the market of high-end and large-size displays has been a focus. Therefore, it has become a consensus of large-size display enterprises to actively march into the high-end market. In the high-end display market, the products can never be an excess. Largely importing the foreign products actually reflects that there is a shortage in the amount of high-end products. Most insiders show approval that this situation actually existed, making it possible for LED display manufacturers to move towards the high-end market and raise brand premium.