Status and Trends of the China LED Display Industry

Chinese LED display industry have developing for a long time, there’re so many enterprises with fierce competition in this marketing. However it’s a huge pity that the vicious price competition not only destroys the market’s order, but also brings some terrible low quality products into the market especially.

China is regarded as one of the manufacturing powers in the world and it is based on the policy of the reform and opening-up. However, we can see that the product of “Made in China” is everywhere with terrible impression, which means low quality products with low price. So it is necessary to draw lessons from the management model of outstanding overseas enterprises such like Apple, Panasonic, LG, Sharp and so on. Besides, it is important to produce high-tech, high-quality and innovative products.

It’s the same in LED display industry. The international LED industry relies on the Asia’s LED industry and the Asia’s LED industry relies on Chinese LED industry. About 90% LED displays of the world are made in China according to the incomplete statistics. However, only 50% of LED displays have Chinese self-own brands. Most of the Chinese LED display enterprises just the LED display OEM factory in the world.

The LED display enterprises have become saturated during explosive growth, but the price war of market still continues. Facts proved that fierce price competition kills lots of enterprises and it shouldn’t be the end of an enterprise and even as the normal situation of the LED display industry.

The products which made in China may not worse than others in oversea and even better. Chinese enterprises should enhance the awareness of brand names and promote the displays’ quality in order to create more high-tech and high-quality products. This is the correct direction of Chinese manufacturing industry which including the Chinese LED display industry. The internationalization of the Chinese LED display still has long way to go.